David Rides the Bus

I have spent the better part of my adult life traversing the Lake Washington floating bridges while traveling between our two stores and commuting to our home in Seattle.  In an effort to save the planet, a bit of money and what little sanity that remained after sitting in traffic for hours a day, I decided in 2011 that I would take the bus!  After all, we only had one store now.

One day while sitting on the Sound Transit 550 bus at a complete stand still on the I-90 bridge deck, it occurred to me I should do more than just ride the bus, I should advertise on it!  Specifically bus tails! After all, who among us has not found themselves trapped behind a bus during our daily commute. The juxtaposition of glamorous fashion and the back of a bus made the idea even more interesting.

Bucking the attitude promoted by the tech industry that dressing poorly is somehow a badge of honor and inspired by one of our favorite clients, we decided that "Effort is Back in Style!" would inspire out latest marketing campaign. This Microsoft executive graciously consented to join me for a photo shoot. We hired Lyrical Imaging photography studios, and Joe Stanford did the hair and makeup. Before we knew it, we were boarding the bus featuring Jenni in Hervé Léger, and I tried to hold my own in Versace. 

We rode the east/west buses on I-90 and SR-520 for about a year to rave reviews. It seems everyone saw the bus boards. I received texts with photos of our campaign from customers and friends that were driving behind the bus. Complete strangers would greet me with "Hey bus guy!"when they passed me at the transit center. It turns out the bus was literally our best advertising vehicle.

Thank you Jenni for riding the bus with me! Commuting was never so glamorous or fun!