
Girls, Girls, Girls - Bringing the Party to Bellevue
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As we neared the end of our first lease in Bellevue Square, we felt the need to grow and change. After ten years of making a name for ourselves and attracting the attention of local customers and the New York and Italian collections, we believed the best way to make ourselves more important to everyone would be to carry women's apparel. No one in the Pacific Northwest was doing fun, sexy, European collections for women. We had done it for the men. It was time to do it for the ladies.
Bellevue Square had always wanted to attract the luxury European brands, but they had no adjacencies, so they were very supportive, offering us a prime location at center court to showcase our new men's and women's concept. The designers and brands encouraged us and were excited to have a northwest store to sell in the US. Why should our Seattle store have all the fun? It was time to bring the fashion party to Bellevue. We started with women's collections from Versace, Strenesse, Gianfranco Ferre, Just Cavalli, DSquared2, Hugo Boss, and D&G.
Another reinvention.
David of David Lawrence