The Best Customers in The Best Stores
In the early days of our business, before the internet took over all media, retailers relied on old fashioned newsprint for information about the fashion industry. The bible for the men's apparel industry was The Daily News Record, commonly referred to as the DNR. It had something for everyone in the supply chain including chemists, yarn producers, textile manufacturers, clothing manufacturers, wholesalers and retailers. The DNR reported sales figures, trends and the financials of the industry giants. It even had help wanted ads in the back. Everyone in the industry read it.
Periodically the DNR reported on " the best customers in the best stores." In September of 2000, they featured David Lawrence and one of our favorite early clients, Chad Royal. After spending hours scouring microfilm in the New York Public library this summer, we finally located this gem.
Microfilm doesn't do Chad justice, but I remember his amazing Calvin Klein Collection bordeaux buffed calf leather coat with a band collar featured in the image. Twenty five years later, I still remember how much I loved that coat.
David of David Lawrence
