The Bravern - Movin' on Up on the Eastside

After sixteen years in business with ten years of shaking things up at center court in Bellevue Square, we were feeling the need for growth and something new.

Three blocks east of us at Bellevue Square, something literally groundbreaking was happening.  Schnitzer West was developing a multi-use project featuring two Microsoft office towers and two 33 story condo towers built around and above an outdoor shopping center boasting an amazing lineup of European luxury brand stores never seen in the northwest and anchored by Neiman Marcus!

We were the only boutique on the eastside showcasing European designer collections and soon became the first stop for recruiters for all of the new stores soon to open at The Shops at the Bravern. The glamorous temptation of the French, Italians and Neiman Marcus was more than most of our talented fashionista staff could resist, and we soon found ourselves short a half dozen of our sales personnel.  At the same time, we were approached by the Shops at the Bravern and offered a space there.

While trying to navigate the challenges of the "great recession" in both our Seattle and Bellevue stores, we decided to go all in, trade up and go play with the big boys.  We would build our most beautiful store yet.  We would close at Bellevue Square and in downtown Seattle, move to The Shops at the Bravern and open online. In doing so, we could pivot and focus on true, luxury brands that Bravern shoppers and our customers would love.

Another decade, another reinvention.